Make better connections
I help founders and smart people with big plans make better connections with their audiences.
Based in the UK, Fearless is a brand strategy consultancy I started in New Zealand in 2002.
I’m Will Roffé, a communication design strategist. That’s a fancy term combining my lifelong work in brand strategy and copywriting.
I create and upgrade brand strategies and write copy for companies with big plans. Combining these disciplines is the best way to make better connections with the people you care about.
Working this stuff out has been my passion for nearly three decades.
I used to work in ad agencies like Saatchi & Saatchi, McCann-Erickson, DMB&B, Colenso, and Ogilvy. They were fun times but I knew there had to be a better way to help the people I worked with.
Since running Fearless, I’ve worked with really smart Founders, CEOs and their C-Suites. A lot of them consider me their trusted guide and confidant.
Together, we change the status quo and build a fearless brand. And if they’re up for it, grow their personal and professional lives too.
“We have worked with Will Roffé for the past 10 years. He created our successful brand strategy & strategies for our large suite of insurance products. He also developed & wrote our internal culture, corporate brand story, website, ad campaigns & more. He understands people and how to connect with them using the right strategies, ideas, language, and tone.”
Nicholas Baker
CEO – Star Insurance
How I can help you
Brand Strategy
Commit to a new or upgraded Brand Strategy that will improve people’s experiences with you.
Go-To-Market Strategy
Align your Marketing Strategy with your Brand Strategy and Content Strategy to ensure your hard work pays off.
Copywriting & Ideation
Let’s make better connections with your audience using the power of ideas and strategically-aligned words.
Why Choose Fearless?
My team and I have been winning hearts and minds for over 22 years
Our clients choose us because they want help building a fearless brand from an equally ambitious partner who knows what works. So far, we’ve helped our clients generate over £1b in sales.
“With such a tremendously creative and strategic mind, but also an astute business sensibility, Will is someone you can go to with supreme confidence, to deliver incredible results, time and time again.”
Jeremy Snowsill
CEO – Long White Cloud
Engage your audience in ways they’ll understand
Positive transformation begins with your business & brand strategy. We first understand your company’s goals & challenges, and customers, as well as your unique DNA, positioning, messaging, design & more.
We can start with a clean slate or make upgrades where necessary. Once everything is aligned, your marketing, advertising & online properties will make better connections with the right audience. You’ll then build real momentum, leading to brand recognition, authority, trust & loyalty.
Your users aren’t just numbers, they’re real people
1M+
Followers is a nice vanity number but pointless without real connection.
£1.5B+
Sales for our clients by making better connections with the right people.
5.5 YEARS
Average time our clients spend working with us. (Okay, that’s a vanity number.)
Making Insurance Happiness Happen
Star Insurance has become the undisputed leader in niche vehicle insurance. They always rate highly in Trust Scores, and their team, book value of the vehicles they insure, and year-on-year revenue have all grown significantly since working with us.
Some fans of our work
